Our Values
Learning & Innovation For Everyone (LIFE)
iNNOVATION LIFE LABS is a new kind of business model that transcends traditional Human-Centred Design (HCD) and User Experience (UX) practices, with a focus on empowering humans and society. While traditionally HCD UX practices have been rooted only in corporations, through the prism of humans, as “customers”, we believe it has failed in addressing the big design issues that face real humans and society.
True human-centricity must be grounded in the continuous calibration of applied research to solve the kinds of problems faced by our society at large. Borne out of a deep passion for the human user, and coupled with experience in Agile research, we use Design Thinking and proprietary methods to help organizations and groups tell and live their stories, with purpose on measurable action and positive business and societal outcomes.
Our unique value add is our niche offerings of AI - HCD and Sustainable UX, alongside other traditional HCD Services.
WE BELIEVE OUR UNIQUE VALUE PROPOSITION IS IN THE WIDER SPACE OF DESIGNING SOLUTIONS WITH HUMANS & FOR HUMANITY.
Value 1: We design for diversity & inclusion
Biases follow our own societal biases and are oftentimes built into business risk models we rely on to provide basic human (civic) services. Eliminating those biases are critical to improving an equitable and improved human experience for all. The significance of remaining viable in business and complying with inevitable policies is critical.
Understanding the many levels of what it means to be diverse and inclusive is not a trend. Diversity & Inclusion is fundamental to the pursuit of human equality. iNNOVATION Life Labs takes this responsibility seriously’ we support organizations on a number of fronts - from product and service ideation to leading D&I ideations in an action-oriented manner. that upholds this value.
For businesses that operate from the North Star principle of diversity & inclusion means benefiting by having the most diverse ideas, as well as producing the most diverse and sustainable solutions. Inclusivity of race, gender, age, ability and marginalized humans is fundamental to good design - be it culture change to the design of products and services. Let us help you do it right the first time around.
Value 2: We design for the future
In these uncertain times, individuals and organizations need to pivot future proof contingencies to adjust to the unknown. Knowing what to expect when not expecting is the new challenge of business operation. However, many organizations struggle to visualize how their product and services will look like in the future and under varying circumstances.
The inevitable challenge of future planning is quickly becoming a necessity for market survival. Understanding your business space's future threats and situating your customers in this dynamic space is a challenge. We help bring a vision of possibilities to life that can inform product and service requirements in the future.
We also support and empower organizations to create and develop Design Thinking processes and protocols for everyday practice. Whether you are looking to change your organizations’ culture or process, a certified Design Thinking coach can help. Let us help you envision your possibilities!
Value 3: We design for sustainable experiences
Now a noted textbook in Design grad programs, the book, User Experience in the Age of Sustainability, is the inspiration for our offers. Written by our Founder, Kem-Laurin (2012), the book focuses on the economic, sociological and environmental movement in business to make all products including digital ones more sustainable. But how do we practice Sustainable User Experience?
We work with teams to provide frameworks along with case studies and personal stories from doing this work successfully. Let us help you with your goals to create a cultural practice of Sustainable Ux. Learn how to integrate sustainability into designs with a solid framework using user research methodology, techniques, and purposeful metrics
While traditional UX/ HCD is rooted in the ideals of user and customer-centricity, we believe that human-centricity should be the goal of every business where the human user is seen as a whole person over time, and not only in snippets of interactions to meet the financial bottom-line, alone. Sustainability is no longer an option - it’s critical!